Small Teams, Big Results: Scaling Web3 Startups with Lean Strategies

This session will focus on actionable marketing strategies tailored specifically for Web3 startups, providing practical insights into achieving significant results with limited resources. We’ll also reserve time for an interactive Q&A session to ensure founders get the most value out of the masterclass.

Objectives

By the end of the session, founders will have a clear roadmap to implement community-led growth strategies, automate repetitive tasks, and run effective growth campaigns—all while maximizing the efficiency of a small team. The session is designed to be interactive, offering live demos and practical tools to ensure participants can apply the insights directly to their projects.

Key Focus Areas

• Community-Led Growth: How small teams can leverage early adopters and strong communities to drive engagement and growth.

• Automation for Efficiency: Practical tools to automate marketing and community management, allowing lean teams to focus on high-impact activities.

• Quick Wins for User Acquisition: How to run low-budget, high-impact campaigns that build momentum and attract users.

• Data-Driven Feedback: Using data and community insights to refine your product and marketing strategy, leading to product-market fit.

Know your mentor

Tarusha Mittal is the COO and Co-Founder of Dapps, a decentralized social network aimed at empowering creators and communities to monetize their content while maintaining full control over their data. With over a decade of experience in the blockchain and crypto space, Tarusha has co-founded Ethx, one of India’s first Ethereum exchanges, which reached a TVL (Total Value Locked) of over $100 million. Additionally, she co-founded UniFarm, a multi-token staking platform that has crossed $25 million in TVL.

Currently focusing on Dapps, Tarusha is a recognized leader in Web3, having angel-invested in over 50 startups and supported innovative projects across various sectors. She also hosts the Living on Blockchain podcast, where she interviews key figures in the blockchain industry. Her contributions to the tech world have earned her multiple awards, including the STEP 360 Award for Technology and the DST grant from the Government of India and IIT-Delhi. Tarusha remains passionate about empowering women entrepreneurs through her work with DeaDAO.

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About Pivot 0xHub

0xHub - an initiative from Pivot - is an open masterclass zone designed to empower, educate and inspire a diverse audience of #startups, current & aspiring founders, #entrepreneurs, developers and peeps in general in the rapidly evolving #web3 landscape. These sessions will be led by web3 founders, investors, mentors, businessmen, industry leaders, thinkers, & subject matter experts, who will delve into topics offering insights and practical skills that could help in building better products, teams, communities, companies, and businesses.

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